Marketing & Copywriting – K E L L Y A L E X A N D E R

• MARKETING & COPYWRITING •

If you’re reading this, chances are you’re passionate and invested in making other people’s lives better; in helping them discover and develop a better, healthier version of themselves.

Maybe you run retreats. Perhaps you’re a yoga teacher. You may offer holistic therapies or wellness events.

You might identify as a life coach, health coach or a visionary or sorts.

You have something you want to share to help others wake up to their own potential.

You’re aware of your own gifts and skill set and what you have to offer, however, you have a tricky time finding the perfect words to convey your message and speak eloquently to your ideal clients.

That’s where I come in.

I work with retreat leaders, yoga teachers and wellness entrepreneurs to craft website and digital media copy that speaks directly and intuitively to your ideal clients.

My Mum likes to joke that I started writing before I started talking.

Perhaps a slight exaggeration, but she isn’t too far off the truth.

Words have always been my ally and my comfort ground. For a long time, I assumed that written words came easily to everyone; everyone can write, right?!

It took me a long time to realise (and a longer time to admit), that writing is in fact a gift. Sure, anyone can put pen to paper (or fingertips to keys), yet crafting prose that is able to draw people in and simultaneously results in a compelling call-to-action is an art form.

You’ve likely heard the expression ‘a picture speaks a thousand words.’

There’s no doubt that visual images have a unique power and potency. Yet words are what speak to us, what capture our hearts, what spur us to take action.

Written words are what will speak directly to your ideal client in a way that will make them feel organically and immediately seen, understood and supported.

Words develop trust.

When we trust someone, we are likely to invest in them.

Words create a vulnerability between people that allows us to open up. Words coax us out of our hiding places and encourage us to dream bigger, to be more, to say yes instead of shy back to a habitual no.

What does that mean for you, you ask?

I work alongside you to understand YOUR vision and then recreate it in syllables, words and paragraphs that will leap off the screen and into the deeper recesses of your clients hearts and minds.

I’ve worked as the Content Director for the prestigious retreat booking platform Yovada.com and as the Marketing Manager for the award-winning Escape Haven retreats. I’ve developed retreat programs and detox guides for The Sanctuary Thailand and worked in the marketing team at Food Matters.

I’ve written for Wanderlust, Yoga Journal, Glo, Wellbeing, Peppermint Magazine, Breathe, Lorna Jane and Nourish Magazine.
I’ve worked in a freelance capacity for countless yoga teachers and retreat leaders offering web copy, blogs, social media, press releases, newsletters and lead magnets.

My happiest moments are generally spent pre-dawn at my desk, steaming mug of chai at hand, allowing words to flow effortlessly from fingertips to screen.

Hours can pass me by in this hazy flow state.

You know that feeling, right?

We all have flow-state. We all have unique gifts to offer, and yours are likely very important right now.

Let me help you help others.

My services include:

Website copy
Social media management
Newsletters
Blogs posts
Manuals and guides
Public relations and press
Sales copy and sales funnels
SEO Optimisation

There’s a lot of noise out there in the digital world.

Did you know that we take in as much digital information in a single day, as our grandparents did in their entire lifetime?!

Did you know that users spend 5.59 seconds to take in the written content on your website’s homepage?!

Allow your words to be heard. Allow your copy to jump out at your ideal clients during moments of mindless scrolling.

Speak to the clients that you know want to, and likely need to, hear from you.

Ok lovely, I’m leaving this here. The next move is yours.

Please reach out and contact me if you would like to chat more or learn about my services in more detail.

Remember- powerful and effective copy will work for you 24/7 (so that you can enjoy a little more down time, wouldn’t that be nice?!)

Hovering over the contact me button?!

Reaching out for help with your business can be a big step.

Just so you know, I work with people at all levels and stages of their business…

From setting up social media templates and writing about me pages, to drafting effective sales pages and managing press releases, to setting up newsletter templates and scheduling sales funnel emails.

Whether you’re just starting out and need a little help navigating the digital media realm, or if you are already an established business looking to outsource your marketing or copywriting to free up more time for you to work in other areas of your business, I’m here to help.

My services also work in two distinct ways:

To teach you the skills and know-how to manage digital media and copy within your own business (perfect for wellness entrepreneurs wanting to upskill and see real results from their marketing efforts.
Or to manage this aspect of your business for you (you likely have your own ‘zone of genius’ that you would rather be focusing on!)

Contact me via email where we can map out exactly what your specific needs are.

Kelly was able to capture everything that my business is and share it in a way that is equally poetic and functional. Her words brought my website to life and I can't tell you how many clients have said to me that they felt as though I was reaching out and speaking to them directly. As well as being a humble expert at her craft, Kelly is a dream to work with; efficient, punctual, understanding and professional. I can't recommend Kelly highly enough.

Sarah Savidge

Moksha Wellness