ABOUT ME – K E L L Y A L E X A N D E R

• ABOUT me •

Professional Bio:

Kelly has been immersed in the world of raw food and vegan cuisine for over ten years. Initially training with highly acclaimed raw chef Elaina Love in Ubud, Bali, Kelly has worked in raw and plant-based establishments in Australia, Canada, Indonesia, California and Thailand, designing and implementing innovative menus that combine vibrant nutrition with abundant flavour and creative flare. Her significant knowledge has enabled her to provide consultancy for detox and retreat centres throughout Australia and Asia, crafting recipes and training staff to deliver high-vibrational food made with love.

Kelly has catered freelance for yoga and wellness events and retreats Australia-wide, as well as working as a private chef for clients seeking to improve their diet and overall wellbeing. She has presented classes, seminars and trainings in raw nutrition and plant-based cuisine, and also offers recipe development and product branding for health companies. As a freelance writer, Kelly is regularly featured in print and digital media and also has her own published cookbook featuring over 200 unique recipes.

With a Bachelor’s Degree in Media and Communications, Kelly also offers digital marketing, content creation and copywriting for yoga teachers, retreat leaders and wellness entrepreneurs. She has worked as the Content Director for Yovada.com; a global retreat booking platform, as well as the Marketing Manager at Escape Haven and The Palm Tree House; two luxury women’s retreat centers in Bali. Kelly has also worked freelance in marketing and content for a diverse array of clients, managing everything from social media to sales funnel copy, public relations, SEO optimisation, blogs, newsletters and webcopy. Kelly also coaches and mentors wellness entrepreneurs in the realm of digital marketing, teaching accessible yet highly effective marketing techniques to empower clients in this area of their business.

Kelly holds an Advanced Raw Chef Certification, a Raw Nutrition Certification from Body Mind Institute and a Health Coach certification from The Food Coach Institute. Her passion for health and wellness extends beyond the kitchen to her love of yoga, nature, travel and adventure. Her commitment to living a mindful, simple and radiant life is her inspiration for the creations and wisdom she shares with others.

My Story:

Most business mentors generally tell you to ‘pick a lane’ when it comes to the services that you offer in your own business.

Well, I’ve never really been one to colour inside the lines.

I have two lanes that I navigate between and believe it or not, they do overlap more than you might imagine at first.

I manage digital marketing, content creation and copywriting for yoga teachers, retreat leaders, and wellness entrepreneurs.

I also offer private and group catering, recipe development and health coaching programs all centered around vibrant plant-based cuisine.

Writing and cooking have been two passions that have demanded equal attention from as early as I can remember. Mum always likes to joke that I started writing before I started speaking, and while that may be a slight exaggeration, she isn’t too far from the truth. Even from this early age, writing has always been my comfort ground and where I feel most at home.

My years at University saw me graduate with a degree in Media and Communications with a minor in Creative Writing. However, my time at University was also pivotal for me outside of the classroom (not in the way it is for most university students!) It was during these years I became vegetarian and also started practicing yoga.

I think I knew from an early age that my attitude towards food and my approach to eating was a little different from the other children my age.

I wasn’t exactly a fussy eater, but I was intuitively selective with what I chose to put in my body. I remember turning down fast food, sodas and lollies and opting for chopped up pineapple and celery with nut butter and raisins.

Throughout my teens I loved experimenting in the kitchen, discovering new recipes, spending my pocket money on vegetarian cookbooks and finding hidden cafes in the city that offered things like tofu, spelt pasta, and brown rice sushi (of course, these were the days when vegetarianism was still quite unheard of, which is hard to imagine now in our plant-prolific modern culture.)

After graduating from University, I spent the next decade of my life travelling, living and working in various places- Thailand, England, America, Canada, Central America and Bali. Places such as the Sanctuary Retreat in Thailand, Cafe Gratitude in San Francisco, Gorilla Food in Vancouver and Punta Mona in Costa Rica helped to fund my travels and simultaneously provided me with an exceptional education in vegan and raw food, health, wellness, detoxification and healing.

I came to understand that vibrant health came from the most simple yet profound things: real food, inspired movement, breathing deeply, connection, communication and following our unique purpose and passion in life.

I became focused on helping people and offering tools and support to live a vibrant lifestyle. This came in the form of offering cooking classes, catering retreats, developing meal plans, offering health coaching and also creating my own plant-based cookbook. I was able to take my passion for food and cooking, and marry it alongside writing and media, finding my work published on dozens of different websites, magazines, journals and social platforms.

Moving out of the kitchen and back into the digital realm, I returned to Asia and settled in Thailand to become the Content Director for Yovada.com; a global yoga retreat and yoga teacher training booking platform, before relocating to Bali several years later where I became the Marketing Manager for Escape Haven and The Palm Tree House; two luxury, award-winning women’s retreat centers. These roles gave me exceptional insight and experience in the world of retreats and also allowed me to work with wellness entrepreneurs all over the globe.

Returning to Australia in March 2020 (when the world took a little detour of its own) I found a beautiful balance between the kitchen and my laptop. These days, I spend my time catering to private clients, cooking on retreats and offering workshops and nutritional content via my books and recipes. At the same time, I work freelance with yoga teachers, retreat leaders and wellness entrepreneurs to offer digital marketing and copywriting services to help them grow their brand, share their message and make a successful living doing what they love.

So, I guess you could say that navigating two lanes just works for me.

On this website you can find out more about my catering, recipes and my book, as well as the digital marketing services that I provide.

Whether you’re looking for a great new plant-based recipe, need someone to cater an upcoming event, or are looking for some help and guidance in your own wellness business, you’ve come to the right place. Feel free to contact me via email or book a discovery call to find out more about my offerings and how I can assist you.

• ABOUT me •

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